5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and...
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Attributes Of A Socially Optimized Business

Attributes of a Socially Optimized Business is a new, visual XPLANATION from the Dachis Group after acquiring the XPLANE company. What’s a Social Business? It’s a business alive with energy and big ideas. It’s collaborative, authentic, customer-centric, trusted, open and real-time. And it’s about time. After decades of mechanistic, process-oriented management dogma, progressive...
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