Apple is Now the Second Most Valuable Brand in the World [REPORT]

The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to Interbrand’s 2012 global brand rankings. This year-over-year increase — the most of any company on the list — was enough to help Apple go from being the eighth most-valuable brand in the world to the second most-valuable brand, only behind Coca-Cola. In...
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